Professional Photography for Local Realtors in Bountiful, Utah | Boost Your Online Presence Today
If you're a local realtor, I want you to think about a potential homebuyer walking into a house for the very first time. What is their first impression? Do they feel welcomed, comfortable, or overwhelmed?
Now, imagine that same homebuyer has already engaged with your social media accounts and website. On those platforms, you have images of the properties you represent. You have posted current headshots of yourself and your team, and you've let your client know what to expect when they come for the first time by pointing them to content you've created to go with the images. When they walk into the house, they immediately recognize you from your pictures. The space looks familiar because they have seen it in images.
What is the difference between those two experiences for your clients? Even more importantly - is your client set up for better success in the second scenario?
As a photographer working with realtors, I have seen the benefits of having updated headshots and content photos for social media firsthand. In today's digital age, having a strong online presence is crucial for connecting with clients and potential clients. And nothing makes that connection quite like a deck of on-brand images that truly represent you and your properties.
How local realtors benefit from content photography:
Your professional image is created and controlled intentionally by you.
Your clients walk into the house or office space feeling a sense of familiarity.
You can be more intentional with your content strategy.
You can more effectively reach a wider audience to build your clientele.
You have an on-brand image across all your platforms, so you know what your clients are consuming when you send them to your sites.
First and foremost, having up-to-date headshots is essential for creating a professional image. As a local realtor, you want to convey a sense of trust and approachability to your potential clients. A headshot that accurately represents your current appearance and captures your unique personality can help to establish that trust and connection before your clients even meet you in person.
But headshots are just the beginning. A deck of on-brand images should also include images of the properties you represent, candid shots of you interacting with clients, and detail shots that highlight the unique aspects of the properties. These images give potential clients a glimpse into what they can expect from working with you and can help them to feel more comfortable and at ease.
One of the biggest benefits of having a deck of on-brand images is the ability to schedule social media posts in advance. Having a bank of photos to choose from means that you can plan out your social media posts ahead of time, which can save you a lot of time and stress in the long run. It also means that your posts will be more consistent and on-brand, which can help to create a cohesive image and message for your business.
In addition, having a strong online presence can help you to reach a wider audience. Social media platforms like Instagram and Facebook allow you to connect with potential clients who may not have found you otherwise. By sharing your images and message on these platforms, you can increase your visibility and reach more people in need of your services.
Of course, it's important to remember that your online presence is just one part of your overall marketing strategy. While having a deck of on-brand images can certainly help you to connect with clients and potential clients, it's important to also focus on building real-world relationships and referrals.
Having updated headshots and content photos for social media is crucial for local realtors looking to connect with clients and grow their business. By investing in high-quality images that accurately represent you and your properties, you can create a professional image and establish a sense of trust and connection with your audience.
